Assistant Manager - Retail Expansion

Assistant Manager - Retail Expansion
Malabar Gold & Diamonds
Role Objective:

Responsible to initiate & conduct market research activities for MGD expansion and plan, develop
concepts, tools, solutions, & monitor and implement market research programs by coordinating with
regional team.

Primary Responsibilities:

- Work closely with Head – Expansion to implement market research strategy at regional level, in line with
the long-term strategic priorities of the organization.
- Responsible to conduct market research for MGD’s upcoming store locations by coordinating with the
regional team.
- Gather data for Consumer Research, market analysis, business analysis, media planning etc. and consolidate
information into actionable items, reports and presentations.
- Understand business and expansion objectives and design surveys to discover prospective customers’
- Compile and assimilate statistical data using modern and traditional methods.
- Convert complex data and findings into understandable tables, graphs, and written reports.
- Document all phases of market research.
- Interpret data, formulate reports to make substantiated recommendations.
- Validate research reports formulated in collaboration with regional team by collating information from various
sources and help the management to decide the store finalization.
- Present and communicate effectively for conveying the reports of market research conducted to
Head – Expansion and senior management.
- Understand various demographic and geographic factors, oversee complex factors, analyses results
and provide recommendations based on findings.
- Recognize patterns and provide purposeful and accurate insight into consumer behaviour and
competitors’ strategies.
- Consistently exercise independent judgement and discretion in market research matters.
- Evaluate program methodology and key data to ensure its accuracy.
- Remain fully informed on market trends, retail markets, retail industry and implement best practices.
- Advise management on new innovations in the area of market research, and create new ways to meet the
needs of a changing marketplace.

Any other additional responsibility could be assigned to the role incumbent from time to time as a
standalone project or regular work. The same would be suitably represented in the Primary responsibilities
and agreed between the incumbent, reporting manager and HR.
Research & Development
Post Graduation
Upto 35
4 to 5 Years
As per industry standards