Responsible to initiate & conduct market research activities for MGD expansion and plan, develop concepts, tools, solutions, & monitor and implement market research programs by coordinating with regional team.
- Work closely with Head – Expansion to implement market research strategy at regional level, in line with the long-term strategic priorities of the organization. - Responsible to conduct market research for MGD’s upcoming store locations by coordinating with the regional team. - Gather data for Consumer Research, market analysis, business analysis, media planning etc. and consolidate information into actionable items, reports and presentations. - Understand business and expansion objectives and design surveys to discover prospective customers’ preferences. - Compile and assimilate statistical data using modern and traditional methods. - Convert complex data and findings into understandable tables, graphs, and written reports. - Document all phases of market research. - Interpret data, formulate reports to make substantiated recommendations. - Validate research reports formulated in collaboration with regional team by collating information from various sources and help the management to decide the store finalization. - Present and communicate effectively for conveying the reports of market research conducted to Head – Expansion and senior management. - Understand various demographic and geographic factors, oversee complex factors, analyses results and provide recommendations based on findings. - Recognize patterns and provide purposeful and accurate insight into consumer behaviour and competitors’ strategies. - Consistently exercise independent judgement and discretion in market research matters. - Evaluate program methodology and key data to ensure its accuracy. - Remain fully informed on market trends, retail markets, retail industry and implement best practices. - Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace.
Any other additional responsibility could be assigned to the role incumbent from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting manager and HR.