Responsible for end-to-end Content Management for various digital marketing activities and senior management of Malabar Group.
Key Responsibilities: - Develop Content for Social Media and other digital platforms - Project and present social media strategy according to latest trends and competition benchmarks - Preparation of monthly content plan for social media account - Develop content strategy in English and Malayalam for the digital media. - Promoting the content through digital platforms - Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness - Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc - Reviewing and actively managing website and other online assets and sources
- Understanding of softer aspects of content in addition to hard data-driven metrics - Experience working with Digital Marketing Agencies - Good understanding of media and communications industry - Experience in handling social media for well established brands - Capable of managing social media presence of key management personnel - Aware of public causes and larger business interests - Well versed with realm of digital and social media