Business Analyst

Business Analyst
Malabar Developers
Job Summary: Responsible to conduct research and gather data for Marketing Research, Consumer Research, marketing analytics, business analytics, media planning, etc.

Roles and Responsibilities :
• Gather data on consumers, competitors & market place and consolidate information into actionable items, reports and presentations.
• Comprehend and communicate data using MS Excel.
• Responsible to pull out data from different data sources and weave them together to gain singular view of customer.
• Understand business objectives and design surveys to discover prospective customers’ preferences.
• Compile and assimilate statistical data using modern and traditional methods and interpret insights.
• Convert complex data and findings into understandable tables, graphs, and written reports.
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports to make substantiated recommendations.
• Document and communicate results.
• Use online market research and catalogue findings.
• Conduct competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Measure the effectiveness of marketing programs and strategies.
• Evaluate program methodology and key data to ensure its accuracy.
• Remain fully informed on market trends and implement best practices.
• Understand new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace.
• Act as the single point of contact for all data requirements at MHQ in marketing department.

Any other additional responsibility would be assigned from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR
Graduate /MBA
upto 35
2 to 3 Years
As per industry standards