• To activate campaigns online, pass on details of campaign taken from regional digital executive to Core team like Media planning, SEO, social media, creative. • To coordinate with various digital media available to target customer hyper locally and should be able to justify plan shared by core team to regional marketing head and stores • Ensure that the campaigns are effectively created and regularly optimized by core team • Responsible to activate campaign completely, right from media plan to execution of creatives • Resource planning, timely approval and delivery of the campaign. • Manage and meet changing requirements of projects. • Conduct QA reviews across multiple digital assets (owned and paid) and ensure optimal delivery of the Campaign.
(B) Reports & MIS
• To generate reports as per functional requirements. • Track, report, and analyze website analytics and PPC initiatives and campaigns and provide insights and actionable recommendations to improve the performance. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.